According to a from Nielsen, Millennials spend an average of 9.4 minutes choosing what to watch on streaming services like Netflix and Hulu. That includes viewers between the ages of 18 and 34, and it's the most time of any age group.
People between 35 and 54 need 8.4 minutes, and those who are older than that don't have infinite time to waste scrolling through options . . . so they only average five minutes before diving into something.
And 21% of all viewers say that they simply GIVE UP and won't watch anything if they're not able to make up their minds.
I have to admit, I usually spend WAY more time looking for something to watch. But you know what? Haven't we all been doing this for years? I mean, what's really the difference between searching for content on Netflix and flipping through channels for hours on end with traditional cable. This news although interesting, doesn't really make we want to look down at millennials.